CihatDemirbag.com.tr Performance Improvement Study
What was done to make a slow-loading website fast and user-friendly?
⚡ A Real Problem
Today, users expect instant results. Slow-loading sites can lead to visitor loss and low Google rankings.
The Initial Situation
Cihatdemirbag.com.tr had a visually successful design. However, measurements showed that technical performance was below expectations.
It took an average of 4.5 seconds for the main content to appear. Research shows that when users wait more than 3 seconds, they tend to leave the site.
This problem was more pronounced, especially when accessing from mobile devices.
Identified Problems:
- ⏳ 4.5-second loading time
- 📱 Unoptimized image files
- ⚠️ Content shifts during page loading
- 🔻 Low PageSpeed scores
Implemented Improvements
Image Optimization
Image quality was preserved while reducing file sizes by 70%.
Using WebP format, lazy loading, and responsive images improved both desktop and mobile experiences.
Code Optimization
Removed unnecessary code blocks and deferred non-critical resources.
Minified JavaScript and CSS files to make it easier for browsers to process.
Layout Stability
Fixed the issue of content shifting during page loading (CLS).
Provided a more consistent experience by defining fixed dimensions for images and optimizing fonts.
Technical Interventions
⚙️ Server-Side
- • Browser caching configuration
- • GZIP compression enabled
- • CDN integration performed
- • HTTP/2 protocol implemented
🎨 Frontend
- • File sizes minimized (minified)
- • Critical CSS inlined
- • Third-party scripts reviewed
- • Render-blocking resources rearranged
Achieved Results
As a result of the improvements, the Google PageSpeed Insights test scored 100/100 in all four main categories.
Loading Time
Dropped from 4.5 seconds to under 1 second.
Mobile Performance
Achieved desktop-level speed on mobile devices as well.
What Do These Changes Mean?
Visibility in Search Engines
Google and other search engines tend to rank faster sites higher. Core Web Vitals metrics are important in this regard.
User Experience
Faster loading pages make it easier for visitors to spend more time on the site and focus on the content.
Brand Perception
A technically sound website can increase trust in the brand.
cihatdemirbag.com.tr now offers a faster experience for its visitors.
